Johor Bahru, 6 August 2018 – Paradigm Mall Johor Bahru (Paradigm JB), had taken up the mission to promote fashion in a way that has never been done before, with a star-studded fashion gala, which featured Malaysian Actress Sazzy Falak; Malaysian-born supermodel, Amber Chia; as well as ‘Instafamous’ Atiha Haris.

Held in conjunction with Paradigm JB Fashion Week, which ran from 20 July 2018 until 29 July 2018, the event showcased offerings for different ages, body types, and cultures, proving that fashion is not ‘one size fits all. Guests witnessed breathtaking performances by Wani Kayrie and song-bird Ernie Zakri. The fashion show culminated with a spectacular number by rapping sensation, Altimet.

Supporting the theme ‘Fashion For All’, each participating fashion label presented sixteen ensembles from their recent collections to showcase the latest fashion trends. Malaysia’s leading diamond retailer, Diamond & Platinum, kicked-off the fashion gala with one of its bestselling collection ‘Grandeur Collection’ while Carlo Rino showcased high-fashioned accessories from the latest collection accompanied by Keyin, Malaysia’s first female freestyle saxophonist.

Parkson wowed the crowd with Spanish Fast Fashion brand – Sfera’s Spring / Summer collection that reinvented colour explosion for women and tropical prints in light colours for men’s casual wear while Valentino Rudy showcased high-quality office wear as well as accessories for both men and women. Japan-Inspired Fashion Co, COCO; Max Fashion and Turkey fashion label, DeFacto, featured attractive and fashion-forward ready-to-wear outfits for everyone.

Ms. Selena Chua, Chief Executive Officer of WCT Malls Management, said, “Paradigm JB’s first fashion week has been a success. The response we have received thus far has been overwhelming. This is all thanks to the support of our tenants.” 

“Fashion For All aims to celebrate that fashion is for everyone. This is in line with Paradigm JB’s unique offerings, as our fashion retailers of over 100 offer clothing and accessories that are suitable for everybody, regardless of age, gender, body shape, and cultural background.”

The first edition of Paradigm JB’s fashion week, which was also the largest in the Southern Region, featured over 40 fashion brands. These include Adidas, Amoeba, Carlo Rino, Coco,DeFacto, Eyefont, Focus Point, Hipper, Kawaii Kids, Max, MOG, Nyla Fashion, Parkson, Poonam Collection, Puma and many others.

Throughout the ten-day affair, each participating fashion brand was given the opportunity to showcase their ready-to-wear collections, which ranged from shoes to eyewear and adults’ wear to kids’ wear, at an allocated time, which was from 12.00 pm to 5.00 pm.
Prior to the Fashion Week, Paradigm JB conducted a ‘Let's be Fabulous" contest, where over three winners were entitled two special invites each to the fashion gala. In addition, shoppers who spent RM300 and above from the participating outlets were awarded a pair of exclusive invites.

Going hand in hand with this fashion extravaganza is the mega carnival sale. From now until 31 August 2018, Paradigm JB will be providing great bargains, rewards and special privileges for all shoppers. For every RM100 spend in a maximum of two accumulated receipts, shoppers are entitled a Cash Voucher worth RM 5 or RM20, courtesy of the participating tenants. *Terms and conditions apply.

For more information, please visit Paradigm JB’s Facebook page or

About Paradigm Mall Johor Bahru
Paradigm Mall Johor Bahru, strategically located along the Skudai Highway, is developed by WCT Hartanah Jaya Sdn Bhd, a subsidiary of WCT Holdings Berhad. The mall opened its doors to the public on 28 November 2017.
The mall stands at an impressive seven storeys high with 1.3 million square feet in net retail space, comprising 500 outlets with 4,200 covered carpark bays.

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